Critical Thinking Article Example | Topics and Well Written Essays - 250 words - 3

Critical Thinking - Article Example Since they are humans, they have the constitutional right to express themselves sexually (Higgins, 2008). Unfortunately, their disabled state puts them in great dangers as they often fall victim of sexual abuse and exploitation. Efforts by caregivers to protect them from such abuses could easily be misinterpreted as denying the disabled the right to sexual lives. This is in fact the conflicting part of their caregivers’ responsibility to the disabled. However, Bernert (2011) submit that care giving may be conducted in search a manner that guarantees maximum protection of the person with disability. For instance, such a person should be educated on matters pertaining to sex depending on their state. They should further be provided with equipment such as wheelchairs and allowed access to contraceptives. In addition, they can be helped foster good relationships that not only take note of their state, but that which is informed with the needs of such a person. It is only through this that the right of the persona with the disability can be guaranteed without the caregiver feeling like they are in a

Dining experience in a New York Essay Example | Topics and Well Written Essays - 3000 words

Dining experience in a New York - Essay Example The examination of Ninja New York is one which goes a step further with the services provided, not only for the taste and expectations in quality. This is furthered with creating a story behind the operations and management while displaying alternatives within the industry for those that are interested in the food and beverages. Examining how this particular operation has worked and the results which have occurred provide opportunities with those who are providing services in restaurants while examining challenges that this also creates. Analysis of Ninja New York The basis of Ninja New York immediately moves outside of the competition by creating a myth behind the food and beverages provided. The basis of this is to show a myth that is related to the ninjas in ancient civilization practicing until they found a secret and mythical village where they began to create magical and secret recipes. This main story line is able to build the main identity of the food and the approaches which are taken in the restaurant toward the food. The result is that the myth immediately creates a sense of curiosity and mystery toward the products provided while developing a brand image that stands ahead of other competitors that are also offering Eastern foods. The myth that is a part of this follows the understanding that the Ninja restaurant was already a part of Japan then was brought to New York. The result is the ability to create an atmosphere with the Japanese style of food. The restaurant does this by dividing the sections with the Ninja Village and the Rock Burn dining. This follows with the myth of the ninja, specifically with not making a mistake with the food otherwise one goes into the ninja chamber. These areas are designed specifically with the myth intact and to create an understanding of ancient Japan and how this relates to the food and beverages which are served. By doing this, there is an immediate expectation toward the quality of the food and the mystery whic h the restaurant has created behind this. The overall atmosphere which is created with Ninja New York follows with the expectations by the operations management to continue to create the atmosphere with the food and beverages as well as the presentation which one has. The training includes acting and moving like a ninja while serving others the food. There is also a training to study the menu ingredients, specifically because of the relationship to Japan that is created. The ninja food that is a part of the restaurant is based on having high quality food brought from Japan and which holds the same mystery and myth of the ninja concepts. The concepts include desserts, such as Ninja Art Desserts, including bonsai plants. The food and beverage continues with the right presentation and with being interactive, allowing the customers to move into the theme of the ninja arts through the food they are eating. For example, a dish made with crab and grapefruit has a sword in the middle. When this is pulled out, dry ice is released to make smoke. The ideas come from proposing creative ideas that move into the theme of the ninja, specifically which moves into the menu through a contest. The result is that the servers and chefs are able to become a part of the restaurant with the development of the food and

Cost of Capital Essay Example for Free

Cost of Capital Essay 1. WACC is used for discounting cash flows in the future, thus all the modules of cost must reflect firm’s future abilities in raising capital. Cohen made the mistake of using the historical data in estimating the cost of debt yet the share price has changed considerably over time. The market value of equity should be used instead of book value. 2. Cohen calculates the cost of debt by taking total interest expense for the year 2001 and dividing it by the companys average debt balance. This is an estimate of the true cost of debt, but is inaccurate and may not reflect Nike’s current or future cost of debt. 3. Cohen obtained the corporate tax rate of 38% which is used to calculate the adjusted cost of debt by adding state taxes of 3% to the U. S. statutory tax rate 35%. In WACC calculation, marginal tax rate should be used as a corporate tax rate for the future estimate. We can use Yield to Maturity (YTM) on 20-year Nike Inc. Bond issued in1996 of 6. 75% Cost of Equity The 20-year old U. S. treasury used by Cohen for a short-term investment of NorthPoint for the short-term 3 months to 1 year yields is more suitable. Given the risk-free rate (Rf) of 5. 74%, the market risk premium (Rm-Rf) of 5. 90% and beta value of 0. 80, we can calculate the cost of equity using the CAPM as follows: Cost of equity = Rf + ? *(Rm-Rf) = 5. 75%+0. 80(5. 90%) = 10. 46% Weighted Average Cost of Capital (WACC) We calculate the WACC of Nike Inc. using the weights and costs of debt and equity using the following formula WACC = Wd Kd(1-T) + We Ke. = 10. 05% x 7. 5 %( 1-38%) + 10. 46% x 89. 95% = 0. 4682% + 9. 4083% = 9. 8765% The weighted average cost of capital for Nike Inc. is approximately 10% percent. Recommendation Given the stock price at WACC of approx. 10% ,stock price should be greater than $50. 92, which is higher than current stock price $42. 09. This shows that the current stock of Nike is undervalued and is discounted rate of 11. 17%. Cohen’s WACC of 8. 4% of the stock was undervalued compared to 10%. Therefore Kim Ford should invest in the Nike for her mutual fund.

Reflection on the Importance of Hand Hygiene

Reflection on the Importance of Hand Hygiene After collating evidence I established that, hand hygiene is regarded as the most effective way of preventing healthcare associated infections (Gould 2010). Healthcare associated infections are infections acquired in hospitals or as a result of healthcare interventions (DOH 2008). I felt that this is an important factor in contributing to the prevention and control of infection as Health care associated infections affects patients and their. I feel to provide the best possible care, it is important to within your role, assess and minimise the risks, acting to protect people in your care (NMC 2008). During my initial meeting with my mentor, we highlighted my learning needs and personal goals I wished to achieve during the placement. The NMC (2008) states that mentor are professionally accountable for students on placement and have a duty to help students develop nursing competencies. Therefore we explored ideas for the project and following completion of my action, I produced the evidence to my mentor. After discussing my rational for choice I was able to make the decision for the practice placement project. I explained that I didnt feel confident in speaking in groups and that I was anxious about the presentation. I felt a professional relationship had been built were I was in a position to discuss my thought and feeling and felt I was fully supported by my mentor. Learning opportunities were provided which included a spoke placement with the infection control nurse. Pellet (2006) states that the role of the mentor in clinical teaching is to facilitate learning experiences. During my spoke placement I had the opportunity to gain information on local and government policy in relation to infection control and was advised on how I could obtain the policies and infection control bacteraemia figures used in the original presentation which highlighted the increase. In the next action learning set I was able to share this information and create new actions to develop and increase my knowledge. I found out that the hospice devised a policy on infection control however it linked with the local trust and followed their policy and procedure in regards to infection control. Therefore, in order to collate the policies and bacteraemia figures I was advised to contact the infection control nurse at the local trust by telephone. The information I requested was then e-mailed to me. The policy provided me with relevant evidence to use within the presentation; therefore I had developed my evidence base to support my presentation. The evidence included government and local policy. The National Patient Safety Agency (NPSA) launched the campaign clean hands safe care in 2006 which highlighted the need the effective hand hygiene and identified area for improvement. The World Health Organisation (2010) defines clean hands lead to safer health care. I decided that in order to produce the project I needed to explore information on learning styles, learning environments and how to create a PowerPoint presentation. I noticed how the hospices presentation incorporated the importance of hand hygiene however it did not demonstrate the hand washing procedures. Therefore, my action was to research and identify my own learning style developing an understanding of how the audience will respond and learn from the presentation. Kolb (1984) developed a learning theory which identifies four learning styles. The model provides individuals to understand their learning styles from experience to reflection observation. Kolb (1985) states that it is important for individuals to understand their learning styles, this then allow them to improve their effectiveness as learners. Honey and Mumford (1986, 1992) developed a variation on Kolbs model and devised their learning styles questionnaire. The four learning styles included activist, reflector, theorist and pragmatist. The Honey and Mumford questionnaire was discussed in our action learning set and was set as a group action to complete the questionnaire. On completion of the questionnaire, I identified that was a reflection. Honey and Mumford (1992) describe a reflector as observers of experiences, who prefer to analyse them thoroughly before taking action. They are good listeners, cautious and tend to adopt a low profile. Following this description I can relate to this as my initial thoughts of the action learning sets were that I didnt feel confident talking within a group, therefore I tend to adopt a low profile. A demographic questionnaire and Honey and Mumfords (2000) learning styles questionnaire were administered to a sample of undergraduate nursing student. The results included a trend of reflector as a preferred learning style for undergraduate nurses. This information is also highlighted in previous studies (Alonso 1992, Cavanagh et al 1994 cited in Rasool et al 2007) Analysing the evidence provided me with a knowledge base which enabled me to understand the concept of learning styles, this contributed to my learning and development as I was able to utilise the information to focus on the how I would present the project to meet individuals different learning styles. After I had completed the proposed actions from the previous action learning set I was able to return and present my findings to the group. The action learning sets provided a point of contact with other and enabled us to share information we had gathered and provided an opportunity to ask questions and set actions to continue with the task. As I had previously identified, according to Honey and Mumford my preferred learning style was a reflector. This enabled me to reflect on my initial thoughts around action learning and emphasised that I do tend to adopt a low profile in situations however following observing and analysing the situation I tend to take action. Attending a study skills session on database searching within the university was a positive learning experience. I was able to learn new skills in order to development personally, which consequently provides professional development. I decided that utilising the resources within the clinical environment and the university I would continue to practise literature searching to increase and widen my knowledge of the topic and specifically the learning environment. Therefore, this contributed to my next action. Hand (2006) states that the learning is affected by the environment where it takes place. This article highlighted key factors in promoting effective teaching focusing on characteristics of a good learning environment, the role of the practice placement and demonstrated the awareness of the role of the teacher. This enabled me to incorporate evidence based practise into my project presentation. The NMC (2008) states you must use evidence based practise to provide the best care, it also states the need for taking part in appropriate learning to ensure you develop your competencies. This links with the rationale of choice for my project presentation as the NMC (2008) states the need to provide a high standard and care at all times, delivering care on the best available evidence. Therefore the NPSA clean your hands campaign provides clear evidence based practise between hand hygiene and infection control. Throughout the placement I had several opportunities to discuss with my mentor the project presentation. Gray and Smith (2000) state that the mentors qualities provide an important part of the learning environment and I was able to be supported by being set goals and facilitate my own learning. I had developed my practise placement project using a variety of different resources such as literature searching, clinical experiences, action learning sets. The information I located enabled me to link theory to practise to develop a PowerPoint presentation which incorporated audio and visual effects, as a result ensuring a variety of the audiences learning styles were able to be met. Utilising the evidence I had obtained I was able to provide an evidence based presentation to facilitate learning and development for myself and others in the clinical area. I have learned a lot from this experience from both personal development of preparing and presenting a presentation, enabling me to person ally reflect, to reviewing evidence based literature applying this and using it for educational purposes within the clinical environment. This fulfilled my aim and rationale to highlight the importance of hand hygiene and demonstrate the correct procedures. Therefore, having a direct impact on patient care. Although I had previously expressed anxiety due to not being confident in speaking in groups, the action learning sets along with my mentor had impacted on my development in confidence. Stuart (2007) describes how placements can be stressful and Moscaritolo (2009) states how increased anxiety can reduce learning. However, the delivery of the presentation was successful. Pellatt (2006) states the mentors and responsible for the assessment of the students learning in practice. Throughout the placement the mentor provided opportunities were provide constructive feedback, Bennett (2003) states that assessment ensures the student is aware of strengths and weaknesses in practise, this is important so that the student is able enhance their practise. To ensure I received feedback on my presentation I devised a short questionnaire about the presentation and was able to reflect on the feed back I received. As I have identified throughout this learning experience, I feel I still need to build my confidence. Westwood (2010) states that people are more likely to achieve their goals if they focus on the future instead of their present problem. In order to overcome this barrier I have formulated a SMART goal. A SMART goal is an acronym for Specific, Measurable, Attainable, Realistic and Time bound. My SMART goal is specific to myself as it will provide me with the opportunity to develop my personal and professional learning and development.

The Most Traumatic Night of My Life :: essays papers

The Most Traumatic Night of My Life It happened about a month ago on a warm Tuesday night in august. Nothing seemed out of the ordinary, but I was soon to find out differently. I was about to experience the most traumatic event of my life. I was at my boyfriend Will’s band practice in downtown with him and his three friends. We decided to go check out some abandoned rooms in the old, run down three-story apartment building in the search of cool stuff for their practice spot. We walked into one room that turned out to be an old after hours club that was no longer in use. There were some useful things, someone grabbed a couple chairs, someone else took a couple speakers that looked like they would still work, and I carried a full-length mirror. As we proceeded into the hallway, I led followed by the rest of the crew and we headed back to their room. When we were about ten feet from where I was going to put the mirror down, for some reason the mirror just broke in half in my hand. I tried saving the other half from smashing on the ground and a jagged piece sliced deep into my wrist. Everyone saw the mirror smash but didn’t realize what had happened to me. I could barely speak. I was so shocked I just pointed down to my wrist. It all happened so quick probably in a matter of about 5 seconds. Every time my heart beat, blood would gush out of the wound. Everyone was talking to me but their words were sort of blurred together. My boyfriend took his shirt off and wrapped it tightly around my wrist. He said to hold my arm above my heart to slow the bleeding. Luckily we were only about five minutes away from Mercy Hospital. So we got in the car I was feeling really light headed and was afraid I would pass out. My mother used to work in the emergency room so I got in pretty quickly. I was still in horrible pain though. Then a nurse came in and put an antiseptic liquid on my wrist I asked her what it was for and she said â€Å"the doctors going to be in soon to stitch you up.

Bay of Pigs Invasion :: essays research papers

Bay of Pigs Invasion   Ã‚  Ã‚  Ã‚  Ã‚  In Cube on April 17, 1961, the United States was supposed to be apart of a missile attack. Many people were killed during this time and the whole thing became a complete failure. A week before the actual bombing was to occur, Kennedy had withdrawn his order to land aerial cover (Morrissey). This loss of nerve at a critical moment in time had caused the failure at the Bay of Pigs (Fernandez-Zayes). Kennedy’s decision to cancel air strikes was the result of the loss at the Bay of Pigs.   Ã‚  Ã‚  Ã‚  Ã‚  In 1959, Fidel Castro had become the powerful leader of Cuba. Castro was a communist and became hostile to the Unite States two years after he became Cuba’s leader (Encarta). People associated with Castro had taken ownership over United States companies and Eisenhower was forced to put in place a trade embargo. Cubans during this time had gone to the United States to escape the communist leadership that Castro was imposing on people. When Eisenhower had told the CIA to train Cuban exiles, they were planning on an invasion when Kennedy became president (Encarta).   Ã‚  Ã‚  Ã‚  Ã‚  In April 1961, 1500 Cuban exiles made a landing at the Bay of Pigs (Encarta). The plan they had was to join with people who were against Castro to start a revolt. But things didn’t follow through because Kennedy didn’t send in the air support that was promised. Castro’s followers had killed most of the exiles and kept the others as prisoners. Castro wanted money for their release but Kennedy had refused to negotiate with him (Encarta). On December 25, 1962, 1113 prisoners were released in exchange for food and medical supplies that was worth a total of $53 million (J.A. Sierra). This never would have happened if Kennedy didn’t withdraw the aerial cover.   Ã‚  Ã‚  Ã‚  Ã‚  The other strategy that the United States had was to â€Å"go guerilla.† The troops there were not trained and not suitable for them. Things were against them because there was no place to hide, no way to communicate, no food, and no inhabitants to support them (Morrissey). The Zapata Peninsula was chosen by the CIA for the invasion and convinced them of the plan. The people thought it would be hard to get there because of the length of the mountains there. There were no motorized vehicles too get around. The area was swampy, isolated and uninhabited so there was no possibility of an uprising (Morrissey). Bay of Pigs Invasion :: essays research papers Bay of Pigs Invasion   Ã‚  Ã‚  Ã‚  Ã‚  In Cube on April 17, 1961, the United States was supposed to be apart of a missile attack. Many people were killed during this time and the whole thing became a complete failure. A week before the actual bombing was to occur, Kennedy had withdrawn his order to land aerial cover (Morrissey). This loss of nerve at a critical moment in time had caused the failure at the Bay of Pigs (Fernandez-Zayes). Kennedy’s decision to cancel air strikes was the result of the loss at the Bay of Pigs.   Ã‚  Ã‚  Ã‚  Ã‚  In 1959, Fidel Castro had become the powerful leader of Cuba. Castro was a communist and became hostile to the Unite States two years after he became Cuba’s leader (Encarta). People associated with Castro had taken ownership over United States companies and Eisenhower was forced to put in place a trade embargo. Cubans during this time had gone to the United States to escape the communist leadership that Castro was imposing on people. When Eisenhower had told the CIA to train Cuban exiles, they were planning on an invasion when Kennedy became president (Encarta).   Ã‚  Ã‚  Ã‚  Ã‚  In April 1961, 1500 Cuban exiles made a landing at the Bay of Pigs (Encarta). The plan they had was to join with people who were against Castro to start a revolt. But things didn’t follow through because Kennedy didn’t send in the air support that was promised. Castro’s followers had killed most of the exiles and kept the others as prisoners. Castro wanted money for their release but Kennedy had refused to negotiate with him (Encarta). On December 25, 1962, 1113 prisoners were released in exchange for food and medical supplies that was worth a total of $53 million (J.A. Sierra). This never would have happened if Kennedy didn’t withdraw the aerial cover.   Ã‚  Ã‚  Ã‚  Ã‚  The other strategy that the United States had was to â€Å"go guerilla.† The troops there were not trained and not suitable for them. Things were against them because there was no place to hide, no way to communicate, no food, and no inhabitants to support them (Morrissey). The Zapata Peninsula was chosen by the CIA for the invasion and convinced them of the plan. The people thought it would be hard to get there because of the length of the mountains there. There were no motorized vehicles too get around. The area was swampy, isolated and uninhabited so there was no possibility of an uprising (Morrissey).

B. F. Skinner and Behavior Conditioning

Behavior conditioning is viewed as a significant psychopathological influence that extends beyond the concept of psychoanalysis and sexual psychology. Burrhus Frederic Skinner (1904-1990) considers the concept of conditioning as comprehensive type of learning wherein behavioral changes are manipulated rather than intrinsically stimulated. According to the article of Moore (2002), behavior conditioning of Skinner gives rise to two primary components: (1) the biological foundation of behavior manipulation through hormonal systems and other physiologic relations (e. g. neurologic functioning, genetic relationships, etc.), and (2) the occurrence of the behavioral event. Behavior conditioning is the indirect manipulation of activities in order to elicit a behavioral response or behavioral pattern. B. F. Skinner’s idea of behavior conditioning revolves in his concept of Operant Conditioning, which is a type of learning process wherein stimulation of behaviors illicit behavioral modi fications. According to the article of O’Donohue and Plaud (1994), Skinner’s behavioral conditioning involves a mutual relationship between the strengthening and weakening effects rendered by environmental consequences.The mutual relationship between (1) reinforcement and (2) punishment is directed by a stimulus control. According to B. F. Skinner, â€Å"human behavior is not a simple machine-like product of a stimulus, but is something dynamic, changing and in flux, as the environment is in influx†. Behavior conditioning of B. F. Skinner, indeed, constitutes environmental reinforcements and punishments that set the behavioral trends of a human being. Discussion Behavioral ConditioningThe psychological activities fostering behavior in an individual are said to be dynamic, ever changing and mutually linked with the external forces of the human environment. Skinner has observed early on that a large part of our behavior is not automatically elicited by an uncondit ioned stimulus. According to Moore (2002), the concept of behavioral conditioning is associated to the process of survival wherein a human being is directed to a specific pattern of behavior in order to foster adaptation towards the changing environment.Skinner’s operant conditioning can be viewed as a diverse behavioral process that evolves and influences the individual's survival during its lifetime by facilitating the adaptation towards the environment (Moore, 2002). The consequence behavior is the result of the individual’s way of adaptation towards the environment. In the process of the individual’s adaptation, the â€Å"environment in turn acts back on the behavior and on the individual: both are changed as a result of reciprocal behavior-environment interchange (Skinner, 1953)†.According to Burgess (1997), Skinner’s idea of behavior conditioning comprises of three perceivable components that explain to the process of behavioral modification. These elements are (1) the inner activities of behavior, (2) nature of inner behavior, and (3) the role of the environment. Inner activities include the cognitive processes and activities (e. g. thinking, problem solving, decision-making, etc. ) that an individual performs prior to the adaptation of behavior.Meanwhile, the nature of inner behavior is assessed whether the individual’s behavioral change is due to the evolution of society or external environment (phylogenetic) or genetically acquired (ontogenetic). Lastly, the environment facilitates the learning atmosphere that reinforces the permanent change of behavior in the individual (Burgess, 1997). In application of this theoretical proposition, the behavioral transformation of 12-year old that initiates a bullying behavior at school is first established by an inner assessment of self and environment.The child analyzes the capacity of his strength over the others in the class, and then further internalizes the nature of his preferred action. Reinforcers of this behavior can either be other classmates influencing him to bully others or his intrinsic psychological desire to bully others. In a well-appropriate environment where the subject is regarded as the strongest, the chance of producing a bullying behavior to 12-year old boy is more likely (Burgess, 1997; O’ Donohue and Plaud 1994).As for the analysis above, behavior conditioning is therefore affected by three major components, namely (1) the inner self, (2) the environment and (3) the process of behavioral adaptation. However, according to Moore (2002), another contributing factor to consider is the biological foundation of behavior. In Moore’s (2002) argument derived from Skinner’s behavioral conditioning, the influence of hormonal and genetic compositions is another perspective of behavior modifications.â€Å"The science of behavior is concerned with behavior directly selected according to phylogenic contingencies, via inherited genetic mechanisms (Moore 2002)†. The contributions of genetics to causal behavioral events are said to be due to the sensitivity of nervous function to environmental stimulation. Skinner suggests that some behaviors dominating in an individual are not externally fostered, rather elicited only by the environment or other forms of reinforcements (Moore 2002). Components of Behavior Conditioning B. F.Skinner’s view of behavioral conditioning comprises of diverse factors, specifically (1) the material environment during the lifetime of the individual organism (Moore 2002), (2) inner activities and nature of a behavior – phylogenetic (Moore 2002; Burgess 1997), (3) the Gene-Behavior relationship (Moore 2002), and (4) the reciprocal behavior-environment interchange (O’ Donohue and Plaud 1994). In these four contributing factors of behavior conditioning, Skinner, in his operant conditioning, has proposed two essential balancing components: (1) positive reinforcements (rewards), and (2) negative reinforcements (punishments).Operant conditioning involves the functional relationships between behavior events and environmental events. Consequent behaviors can be demonstrated by systematic and controlled changes in the environment. To Skinner, â€Å"there are three-term contingency that exemplifies the relationship among antecedents, behavior and consequences. † Most activities that human beings perform socially provide the context for other people to react according to these activities in one way or another; thereby, initiating consequences of behavior.Such principle is also true in terms of physical environment through the presence of reinforcements, specifically reward systems and punishments. According to Skinner, â€Å"behavior is governed to some degree by reinforcement, which can be organized in endless variety of ways according to reinforcements and punishments. † In addition by Moore (2002), reinforcements largel y depend on the environmental settings and the behavioral nature present in the individual. Negative and positive reinforcements act as the behavior leverages that manipulates an individual’s behavior.According to O’ Donohue and Plaud (1994), behavior conditioning and the basic elements of reinforcements and punishments are defined as the Law of Effect responsible for manipulating both desired and undesired behavioral practices. The main emphasis of behavior modification is to reinforce behaviors that are valuable, and negate those behavioral patterns that are not appropriate. In operant conditioning, the individual’s behavior operates on the environment and determines the occurrence of reinforcements as contingent to the behavioral conditioning.According to Moore (2002), reinforcements are interrelated to the individual’s survival and adaptation. â€Å"Operant conditioning occurs when the probability of a response in the presence of an antecedent stimul us increases because of the prior consequences of the response in the presence of the stimulus in question (Moore 2002)†. Skinner’s view of behavioral conditioning identifies covert, implicit or private events as contributing factors to the mutual relationship between stimuli and the influence on behavior response. Conclusion In conclusion of the study, B.F. Skinner in his idea of behavioral conditioning emphasizes behavior as a consequence of the relationship between environment and behavioral events. Conditioning behaviors is facilitated by manipulating the external reinforcements, specifically reward systems and/or punishments, derived from the different contributing factors. Behavior conditioning revolves in various contributing factors, namely (1) the inner and nature of behavior, (2) physical environment, (3) biochemical processes of behavior, and (4) reciprocal behavior-environment interchange.Consequent behaviors are product of the individual’s adaptation in his environment as a form of survival mechanism. References Jensen, R. , & Burgess, H. (1997). Mythmaking: how introductory psychology texts present B. F. Skinner's analysis of cognition. Journal of Psychological Record, 47, 221-227. Moore, J. (2002). Some Thoughts on the Relation between Behavior Analysis and Behavioral Neuroscience. Journal of Psychological Record, 52, 261-266. O'Donohue, W. , & Plaud, J. (1994). The Conditioning of Human Sexual Arousal. Journal of Sexual Behavior, 23, 221-228.